The Los Angeles International Airport is one of the world’s busiest, handling more than 60 million passengers each year. Like other global hubs, LAX is facing new challenges as traffic increases, like tighter security, longer lineups and delays. The passenger experience is becoming more stressful, and air travel is losing its excitement and adventure. Fentress Architects set out to change that when they designed the airport’s new Tom Bradley International Terminal, which opened to the public in September 2013. A key element in their plan: the largest immersive multimedia installation at any airport in the Americas. Moment Factory was commissioned to help create a better passenger experience at LAX. Our challenge: Bring back the romance of travel. Help people see their journey with fresh eyes. As Executive Content Producer, working closely with Mike Rubin (MRA International) and Marcela Sardi (Sardi Design), and supported by Digital Kitchen, we planned, designed, produced and implemented a digital storytelling strategy that brings seven giant media features to life and helps brand the terminal as a destination. www.momentfactory.com http://www.mraintl.com http://www.sardidesign.com

I spent a good portion of 2013 working with Moment Factory to shoot and edit content for a 120 foot art installation displayed within the Tom Bradely International Terminal of LAX. The content was edited and delievered in 5K. I created 4 capsules for the "Storyboard Screen" with a focus on LA landscapes, clouds, waves, and airport. Each capsule is 9-minutes long and will be broken up into 3-minute chunks that are cycled on the screen throughout the day based on a variety of factors including time of day.

I am putting the final touches on the video to showcase my content and will post this video shortly but in the meantime, here is a BTS video that Moment Factory has put together to profile the project.

Here is content that I shot and directed that is currently playing at LAX on the 120 foot screen: