Basic Training SF - Outdoor Training
Basic Training SF is known for shedding pounds and inhibitions while gaining muscle and friendships. They do it all outdoors while watching the sun rise or set. This unique workout organization wanted to create a series of videos profiling their unconventional exercise regimen that would be showcased on the big screen at the San Francisco Giants stadium during baseball season. We created five videos including one thirty-second overall spot and an additional four ten-second clips. We highlighted individual exercises and put a new spin on traditional baseball terms such as "play the field" and "home runs daily".